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Skin Serums Explained

October 22, 2020



Serums have become a staple in many skincare routines. It’s been so commonly used but there remains an enigma around skin serums and exactly what they do. People rave about skin serums but do they actually know how skin serums work?

I don’t. 

Skin serums, or also known as face serums are skincare products that consist of smaller molecules that penetrate deeper into the skin to deliver a relatively high concentration of active ingredients to the skin. Common active ingredients in serums include vitamins, antioxidants, hydrating agents, and brightening agents. 

This is partly why serums are slightly on the pricier side as they are rich with those nutritious goodies. A few drops on your skin can be very potent and efficient! 


Before even purchasing a skin serum, it is good to know what your skin type is because many serums in the market can be used for different skin types. These serums vary in terms of the ingredients, targeting different skin types and skin concerns you may have. 

As a general guide, if you have oily skin, it is best to use serums that are light water-based to prevent clogging of the pores. 

If you have dry skin, look out for hyaluronic acid as part of the ingredients as it attracts moisture, making the skin appear dewy and hydrated! 

For acne-prone and sensitive skin, serums with salicylic acid or niacinamide help to combat excess oil and reduce irritation and redness. You can also opt for serums containing botanicals like witch hazel and tea tree to help fight acne. 

Looking to slow down ageing? Serums with retinol help with skin rejuvenation and stimulate collagen production. It evens out the skin tone and reduces the appearance of fine lines and wrinkles.


Using a serum regularly can give the skin a firmer, smoother texture. It can also promote cellular regeneration and repair, which will give a fresher, younger and healthier appearance of the skin. Part of this includes reducing the appearance of wrinkles, fine lines and pigmentations!

When to use skin serums? 

It is best to apply your preferred skin serum once or twice a day after cleansing and toning. To achieve optimal results, it is recommended to apply before your moisturizer as serums are lightweight and moisturize to a minimal extent. 

A simple skincare routine would look like this: Cleanse → Tone → Serum → Moisturize → Sunscreen 


If your current skincare routine doesn’t include using serums, you may ask ‘are skins serums essential?’

Well, it depends on your skin condition as serums may lead to irritation or cause aggravation if you have extremely sensitive skin. So we do recommend consulting your dermatologist before you start to use serums. 

If you do choose to adopt serums as part of your skincare routine, serums may very well be the cherry on the cake. There are so many serums out there so it’s important to pick one that is most suitable for your skin. Remember not to overuse them because serums are heavily concentrated with active ingredients. 

Less is more!

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